Haya Waseem - Commercial

Work with Cancer

Working with Cancer / Publicis

GRAND PRIX FOR GOOD - Cannes Lions 2023

GOLD LION HEALTH & WELLNESS - Cannes Lions 2023

Ciclope Finalist 2023

Director: Haya Waseem

Production: Object & Animal

EP: James Cunningham, Emi Stewart

Producer: Stine Moisen

DP: Adam Newport Berra

PD: Evaline Wu Huang

Wardrobe: Jamie Catino

Editor: Anne Perri, Work Editorial

Color: Damien Vandercruyssen, Harbor

Working with Cancer / Publicis

Screenshot 2023-01-25 at 12.24.26 PM.png

Screenshot 2023-01-25 at 12.25.09 PM.png

Screenshot 2023-01-25 at 12.27.01 PM.png

Screenshot 2024-07-23 at 12.22.04 AM.png

Screenshot 2023-01-25 at 12.27.24 PM.png

Dove - Day of the Girl

Director: Haya Waseem

Production Company: Object & Animal

Service: Animals

EP: Emi Stewart

Producer: Dan Montgomery

Client: Dove

Agency: Zulu Alpha Kilo NY & Toronto

Cinematographer: Christopher Lew

Editor: Marlo Caine @ Cosmo Street Editorial

Casting: Milo Casting

Dove - Day of the Girl

Screenshot 2025-11-14 at 11.58.26 AM.png

Screenshot 2025-11-14 at 11.58.54 AM.png

Screenshot 2025-11-14 at 12.06.09 PM.png

Screenshot 2025-11-14 at 12.00.47 PM.png

Screenshot 2025-11-14 at 12.01.11 PM.png

Screenshot 2025-11-14 at 12.01.52 PM.png

AdCouncil - It's Gotta be You

AdCouncil - It's Gotta Be You

Screenshot 2025-03-21 at 3.59.14 PM.png

Screenshot 2025-03-21 at 3.59.36 PM.png

Screenshot 2025-03-21 at 4.00.03 PM.png

Screenshot 2025-03-21 at 4.00.43 PM.png

Screenshot 2025-03-21 at 4.01.00 PM.png

Monte Nido

Monte Nido “Hidden”

Client: Monte Nido
Agency: Arnold Worldwide
Production: Object & Animal
Local Service Company: Animals

Director: Haya Waseem
Executive Producer: Emi Stewart, Justin Benoliel
Producer: Dan Montgomery
Cinematographer: Christopher Lew
Production Designer: David Dennis
Coordinator: Candice Napoleone
1st AD: Keith Giesbrecht
Editor: Dylan Edwards, Cabin
Colorist: Gregory Reese, Royal Muster
Sound Designer: James Benn, no8 London

Camera: Arri Rental
Film: Kodak

Shot on 35mm in Toronto.

Monte Nido / Hidden

Screenshot 2024-06-19 at 8.09.09 PM copy.png

Screenshot 2024-06-19 at 8.09.36 PM copy.png

Screenshot 2024-06-19 at 8.12.59 PM copy.png

Screenshot 2024-06-19 at 8.13.34 PM copy.png

Verizon / Akbar

Vimeo Staff Pick

Directed by Haya Waseem

Shot on 35mm in Newark, New Jersey

Verizon // Akbar

Screen Shot 2021-11-17 at 10.02.27 AM.png

Screen Shot 2021-11-17 at 9.51.26 AM.png

Seize The Awkward

Youth Mental Health Campaign

Ad Council x Droga 5 x Object & Animal

Directed by Haya Waseem

Shot by Christopher Lew

Cut by Dylan Edwards

Shot on 35mm

Seize The Awkward // Ad Council

AdCouncil_STA_DC_Final.01_00_59_20.Still125.jpg

AdCouncil_STA_DC_Final.01_01_00_11.Still126.jpg

AdCouncil_STA_DC_Final.01_00_40_03.Still092.jpg

AdCouncil_STA_DC_Final.01_00_49_02.Still117.jpg

AdCouncil_STA_DC_Final.01_01_03_23.Still129.jpg

AdCouncil_STA_DC_Final.01_01_06_08.Still132.jpg

Zabiha Halal / Ramadan

Meal of Gratitude

Ramadan Campaign for Zabiha Halal

Directed by Haya Waseem

Zabiha Halal // Meal of Gratitude

Zabiha Halal // Anthem

Screen Shot 2020-07-09 at 10.14.38 PM.png

Screen Shot 2020-07-09 at 10.18.13 PM.png

Screenshot 2024-03-15 at 6.40.15 AM.png

SeLoger

“The Keys” for SeLoger

Directed by Haya Waseem

Shot on 35mm in Paris

SeLoger // The Keys

Screen Shot 2022-02-09 at 10.06.50 AM.png

Screen Shot 2022-02-09 at 10.08.00 AM.png

ellaOne

ellaOne - Your Partner After

Production Company Object & Animal

EP Dom Thomas

Director Haya Waseem

Producer Lucy Sherwood

Cinematographers Persona

Production Designer Francesca Massariol

Editor Annie Perri

Colorist David Castañón

Sound Designer Cam Ballantyne

ellaOne 90 DC

Screenshot 2025-03-06 at 1.08.05 PM.png

Screenshot 2025-03-06 at 1.29.19 PM.png

Screenshot 2025-03-06 at 1.09.22 PM.png

Coca-Cola / Ramadan

First Global Ramadan Campaign for Coca-Cola

Shot in Beirut, Lebanon

Directed by Haya Waseem

Coca-Cola Ramadan

Screen+Shot+2022-05-10+at+11.25.01+AM.jpg

Screen+Shot+2022-05-10+at+11.24.40+AM.jpg

Santé Publique France

Haya Waseem directs ''À qui ressemble ?’’ for SPF (DC)

Production company : @frenzyparis

EP : @stan_bearthym

DOP : @mikaaltskan

Line producer : @n_jbrt

Editor : @vincentfleischmann

Colorist : @julienalary_color

Santé Publique France - Santé Mentale (ST)

Screenshot 2025-11-25 at 12.40.41 PM.png

Screenshot 2025-11-25 at 12.44.16 PM.png

Screenshot 2025-11-25 at 12.41.17 PM.png

Screenshot 2025-11-25 at 12.46.01 PM.png

Screenshot 2025-11-25 at 12.48.23 PM.png

Screenshot 2025-11-25 at 12.48.40 PM.png

Screenshot 2025-11-25 at 12.49.55 PM.png

Tim Hortons - Come As you Are

Tim Hortons // Come As You Are

Screen Shot 2022-03-25 at 12.34.06 AM.png

Screen Shot 2022-03-25 at 12.34.38 AM.png

Tim Hortons

COME AS YOU ARE

First Campaign back for Tim Hortons during COVID

HOW DO YOU TIMS

Tim Hortons Delivery App

Directed by Haya Waseem

Tims App

Screen Shot 2022-03-25 at 12.02.46 AM.png

Screen Shot 2022-03-25 at 12.02.12 AM.png

Coast Capital

Directed by Haya Waseem

Coast Capital DC

Screen Shot 2022-10-26 at 11.15.59 PM.png

Screen Shot 2022-10-26 at 11.15.18 PM.png

Screen Shot 2022-10-26 at 11.14.45 PM.png

Screenshot 2024-07-23 at 12.13.10 AM.png

LYFT

A series of portraits on Lyft drivers across America

Directed and Edited by Haya Waseem

Shot on 35mm film in Juarez, El Paso, Mobile, and Brooklyn

LYFT // JERRY

Screen Shot 2020-01-09 at 10.20.19 PM.png

Screen Shot 2020-01-09 at 10.21.12 PM.png

LYFT // YUSEF

Screen Shot 2022-03-25 at 12.28.02 AM.png

Screen Shot 2022-03-25 at 12.27.26 AM.png

LYFT // NAOMI

Screen Shot 2022-03-25 at 12.23.52 AM.png

Screen Shot 2022-03-25 at 12.24.38 AM.png

LYFT // ASAD

Screen Shot 2022-03-25 at 12.19.08 AM.png

Screen Shot 2022-03-25 at 12.18.10 AM.png

Amnesty France

Bus no. 27

Directed by Haya Waseem

shot on 35mm film in Paris

Amnesty International France / Bus no. 27

Nike / Berlin

Nike Trainers in Berlin

Directed and Edited by Haya Waseem

Nike Berlin // Denis

Screen Shot 2020-04-23 at 5.34.28 PM.png

Screen Shot 2022-03-24 at 10.54.48 PM.png

Nike Berlin // Micha

Screen Shot 2022-03-25 at 12.30.41 AM.png

Screen Shot 2022-03-25 at 12.31.29 AM.png

Vinted

Vinted France

Directed and Edited by Haya Waseem

Shot on 16mm film in Paris, remotely via NY

vintedist

Screen Shot 2021-04-12 at 10.42.41 PM.png

Screen Shot 2021-04-12 at 10.44.06 PM.png

VINTED // MY WAY

Screen Shot 2022-03-24 at 11.50.29 PM.png

Screen+Shot+2022-03-24+at+11.50.57+PM.jpg

VINTED // KIDS

Screen+Shot+2022-03-24+at+11.56.53+PM.jpg

Screen+Shot+2022-03-24+at+11.57.13+PM.jpg

VINTED // LOCKDOWN

Screen+Shot+2022-10-05+at+1.33.39+PM.jpg

Screen+Shot+2022-10-05+at+1.33.56+PM.jpg

prev / next

Back to Commercial

publicis_grand prix only copy.png

Publicis Groupe - Work with Cancer

Dove - Day of the Girl

Dove - Day of the Girl

AdCouncil - It's Gotta Be You

AdCouncil - It's Gotta be You

Monte Nido / Hidden

Monte Nido - Ready Or Not

Screen Shot 2022-10-03 at 1.44.48 PM.png

Verizon - Akbar

AdCouncil - Seize The Awkward

Zabiha Halal // Meal of Gratitude

Zabiha Halal - Ramadan

SeLoger // The Keys

SeLoger - The Keys

Screenshot 2025-03-06 at 1.08.05 PM.png

ellaOne - Your Partner After

Screen Shot 2022-10-03 at 4.21.46 PM.png

Coca-Cola - Ramadan Global

Screenshot 2025-11-25 at 12.49.24 PM.png

Santé Publique France

Tim Hortons // Come As You Are

Tim Hortons - Come As you Are

Screen Shot 2022-03-25 at 12.02.12 AM.png

Tim Hortons - How Do You Tims

Coast Capital DC

Coast Capital - We're For Real

Screen+Shot+2020-01-09+at+10.20.19+PM.png

LYFT - America is an Idea

Amnesty International France / Bus no. 27

Amnesty France - Bus No. 27

Nike Berlin // Denis

Nike - Berlin Trainers

vintedist

Vinted - Paris, Vends Le